A friend tells me about a book and before she finishes the description, I’ve already whipped out my phone and bought it. When it arrives, it goes on the pile of unread books that we’ve acquired in the same manner.

This is a common scenario clients have used to describe their spending. The ease 1-Click technology has given us along with how very busy we are primes us for a habit of making a purchase without really thinking through whether or not we really want or need that item.