
The Pause Habit
A friend tells me about a book and before she finishes the description, I’ve already whipped out my phone and bought it. When it arrives, it goes on the pile of unread books that I acquired in the same manner.
This is a common scenario clients have used to describe their spending.
The ease of 1-Click technology, along with how very busy we are, primes us for a habit of making a purchase without really thinking through whether or not we really want or need that item.